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Arvig names new director of marketing

Lisa Greene has been promoted to Director of Marketing at Arvig, an area broadband provider, the company announced earlier this week.

Greene is responsible for leading all marketing efforts for Arvig and its affiliated companies. She will report to David Arvig, Vice President/COO.

"I'm pleased to announce Lisa's promotion," said Arvig. "Throughout her time at Arvig, she's been instrumental in the development and successful execution of our marketing and brand strategy. Lisa has a wealth of experience and a proven track record in leadership and project management. I look forward to seeing what she'll bring to the table in this new position."

With more than 25 years of marketing experience, Greene's expertise includes marketing strategy, product management, lead generation, promotions, online marketing, public relations and corporate communications.

She brings a diverse background to the role with experience in industries ranging from automotive to healthcare, cable TV and the travel industry. She joined Arvig in 2009, moved into the position of Marketing Manager in 2011, and was promoted to Senior Manager of Marketing in late 2015.

Greene holds a bachelor's degree in journalism from Michigan State University in East Lansing, Mich.

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