Flowers and fudge: a perfect pair - Calla opens in Perham
A sweet new business has bloomed.
Late Thursday in downtown Perham, Calla Floral and Confections opened its doors to the public for the first time.
Featuring gourmet fudge (made in-house), floral arrangements for all occasions, and specialty bath and body products, the shop operates under the motto of, “Our customers come first.”
“It was just something I always wanted to do,” said owner Joanie Wilson of why she opened the shop. “I’ve been an entrepreneur all my life.”
A floral designer for more than 15 years as well as a life-long cook and baker, Wilson said her previous experiences have prepared her to run a floral and confection shop. She settled on the location – 127 1st Ave. S, in the former Time Communications Building – about one month ago, and it didn’t take her long to get started.
After making a few fairly easy modifications to the building, she brought in a fudge-making machine and a large, standing cooler for the flowers. Computers were arriving as the store quietly celebrated its soft opening on Thursday, and Wilson said an exterior business sign was on the way. For now, a printed banner-style sign hangs inside the large front windows.
Inside the store, customers will find an array of gift-quality scented lotions, bath bubbles, soaps, lip balms and more, on display alongside of hanging holiday wreaths and potted flowers and floor plants.
As the head designer at Calla, Wilson will arrange floral bouquets and arrangements for weddings, funerals, birthdays, anniversaries and other events, and will do custom work for special orders. Customers can also order flowers from Calla online, through FTD.com.
In glass display cases near the back of the shop, the sweet-toothed will be delighted to find more than 20 flavors of fudge, plus truffles and turtles. With both traditional and surprising flavors from raspberry to eggnog, the fudge comes in regular and sugar-free varieties.
Freshly made with real cream and butter, the fudge is “smooth as glass,” Wilson said. People are invited to stop into the store for a sample.
For more information, go to www.callafloral-candy.com, or visit Calla’s Facebook page.