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The new electronic cigarette uses high-frequency patented technology to atomize nicotine and produce only a smokeless "vapor," which as seen above, looks like real smoke. The vapor, however, dissipates quickly and has no odor.

No smoke, no fire, no smell - no kidding! New e-cigarette hits market

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Sitting across from a pregnant public health official, Terry Loeffler didn't think twice about puffing several times on his cigarette.

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Despite statewide legislation banning smoking indoors, he leisurely blew smoke toward Jessica Peterson, Douglas County Public Health educator, while the two were sitting in a conference room at Henry's Foods in Alexandria last week.

Loeffler, the director of sales and marketing at Henry's, is an ex-smoker.

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