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RDO Equipment CEO reflects on 12-year cultural shift

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MOORHEAD — RDO Equipment, based in Fargo, is known as the largest network of John Deere construction and agricultural equipment dealerships in the country, with some 60 locations and operations in a dozen states, as well as in Russia, Ukraine and Australia.


But Christi Offutt, its CEO, says striving to be the best is more important than being the biggest, and that involves a “stakeholder philosophy, not a shareholder philosophy.”

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