Arvig’s Marketing Manager, Lisa Greene, has been appointed Senior Manager of Marketing, the company announced last week.
In her new role, Greene will be responsible for Arvig’s marketing strategy and execution. She will continue to lead the company’s demand generation, online marketing and branding, and will provide direction to the process of developing and managing Arvig’s new and existing product lines. She will report to David Arvig, Vice President/COO.
“Lisa has a proven track record of planning and executing successful marketing programs and campaigns. She will be using that knowledge and experience to develop and lead the execution of strategic marketing efforts to directly impact the company’s growth objectives,” Arvig said.
Greene has been a part of the Arvig team since 2009, having most recently served as the company’s marketing manager. She has more than 25 years of marketing experience in a wide range of industries, including automotive, travel, technology, cable television, and discounts and promotions to name a few. She received her Bachelor’s degree in Journalism from Michigan State University in East Lansing, Michigan.
Established in 1950, Arvig has grown from a small, family-owned telephone company to one of the largest independent full-service telecommunications providers in the nation. Arvig provides telephone service to nearly 66,000 customers, Internet to more than 38,000 customers and has a service area that covers more than 9,000 square miles. In addition to traditional telecom services, Arvig also provides network cabling, security systems, answering services and a full suite of digital media services.
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