Kids with cancer and their families were treated to a party in private suites during the New York Yankees vs. Toronto Blue Jays game at Yankee Stadium Sept. 21. The event was courtesy of KLN Family Brands, parent company of NutriSource Pet Foods and Wiley Wallaby Licorice.
“Pinky Swear Day with the Yankees,” now in its third year, is a collaboration with Pinky Swear Foundation, a Minnesota-based nonprofit that provides financial and emotional support to families around the country with childhood cancer, according to a news release. More than $20,000 was generated by fans who enjoyed the game and visits by former Yankees players.
“A child diagnosed with cancer is every parent’s nightmare,” said KLN Family Brands President Charlie Nelson in the release. “A day at the ballpark can be a much-needed break from hospitals, tests and treatments for kids and families.”
KLN Family Brands has committed $1 million to Pinky Swear Foundation, according to the release. The company also uses its sponsorship with the Yankees to promote the foundation and provides game tickets and batting practice visits throughout the season to kids with cancer and their families.
