River's Edge Cabinetry is building a new Main Street store
The owners of River's Edge Cabinetry, Tasha and Joe Foltz, believe a new storefront on Perham's Main Street will open fresh doors for their custom cabinetry business.
A downtown presence offers better visibility for the business and convenience for customers, they say — plus it has the potential to enhance their working relationships with other home design and decor retailers in town.
River's Edge Cabinetry is currently under construction at 127 East Main Street, a spot that was most recently occupied by SASS Salon and Spa before the salon relocated in June.
"The amount of traffic that runs through there...makes it kind of a prime location," said Tasha. "Also, working with the other home retailers along that street is another great perk for us — and for them, I think, too. Refreshing Designs and Ottertail Glass, we've done business with them in the past and formed relationships, and we want to continue to support each other. Harmonious Architecture is also right there..."
The Foltzes were drawn to the location but needed a building that would better suit their needs, so they tore down the old salon and began construction on a completely new store — a two-story structure with a large showroom on the main level and rentable offices upstairs.
As of late last week, workers had just started framing the building. Construction is expected to continue through the winter, and a grand opening will be held in spring.
Until then, River's Edge Cabinetry will continue to operate out of its current location on Sandy Lane south of Perham, on the edge of the Otter Tail River (hence the company's name). The cabinetry business shares a space with Joe Foltz Construction, the broader construction and remodeling company it was born out of.
River's Edge Cabinetry got started for the same reason a lot of businesses do — due to customer demand. The Foltzes started Joe Foltz Construction in 2004, and noticed that as the years went by, more and more customers were asking for custom cabinets. By 2014, they felt the cabinetry portion of their business was ready to stand on its own, and they established it as a separate entity.
It has continued to grow since then, Tasha said, to the point where a professional showroom is needed. Their Otter Tail River building doesn't have the space for that, thus the new building in Perham.
"We really needed to be able to show people what we can do, and to make it more convenient for people to see what we have," said Tasha. "We want to show them that what we can offer is really limitless. With custom cabinetry, you can do anything you want."
River's Edge offers all kinds of wood, finishes and final touches, working with clients to meet their unique and specific needs. For everything from standard cabinets and vanities to special projects, Tasha uses a computer-aided design program to provide customers with 3-D renderings of what their finished project could look like, before it's even begun. Once a final design is approved, the work is done by local, established craftsmen.
River's Edge can "do it all," according to Joe, from new builds to remodels, small projects or large — and it's for "everybody," not just clients of Joe Foltz Construction. River's Edge customers primarily come from around the Perham and Detroit Lakes areas, but the company has worked with clients from as far away as Fargo.
The cabinetry business appeals to Tasha's innate interest in design. She said she's always enjoyed "putting things together" and creating unique spaces within homes, so when the cabinetry business "took off," she left her job in nursing to pursue it full-time.
That decision also had to do with family. Tasha and Joe are the parents of four daughters, ages 10 to 3, and running their family business together gives them more flexibility in their schedules, as well as more time together. Both Perham graduates, the couple dated in high school and were married a few years later.
"We get along really good," said Tasha, adding that working together is, "a special opportunity for us... We have a busy life and we have a large family, and it's fun when we both have the same goals and a passion for something — and it's something we both work together on to succeed."
Joe and Tasha will each have offices at the Perham store, and Tasha will be the primary public face there. There will also be another customer service employee at the store, as Tasha will need to be out at times, making home visits for clients.
The lower level of the store will include the cabinetry showroom, a conference room and the Foltzes' offices. The upper level will include six rentable office spaces with a shared conference room and lobby area.
"I'm just excited to be on Main Street and for people to really see what we have to offer," said Tasha. "I'm really looking forward to showcasing the work that our shop craftsmen are doing. They do excellent work, and they're so precise. I'm really excited to show people what makes us stand out from other cabinet companies, and really give them what they're looking to achieve for their home."
For more information, visit riversedgecabinetry.com.