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Barrel O’ Fun Paving Success for future: acquired by Shearer’s Snacks

Timing is everything they say, and according to KLN management, the timing was now right to sell Barrel O' Fun. Started in 1973 by father- and-son duo Darrell (Tuffy) and Kenny Nelson, Barrel O' Fun has been a staple of the Perham community for m...

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Timing is everything they say, and according to KLN management, the timing was now right to sell Barrel O’ Fun. Started in 1973 by father- and-son duo Darrell (Tuffy) and Kenny Nelson, Barrel O’ Fun has been a staple of the Perham community for more than 40 years. Shearer’s Snacks, a manufacturer of salty snacks, cookies and crackers based in Northeast Ohio, is buying the local salty snack manufacturer: the official announcement of the purchase came Oct. 6 with pending approval of the sale set to wrap up officially in approximately 30 to 60 days. “It was the right partner at the right time. We have been approached by many companies throughout the years,” said     KLN Family Brands President and CEO Kenny Nelson. “But after 51 years in the manufacturing business, this was a good fit,” explained the CEO.  “Our family is excited as we will maintain partial ownership in the new company.”  Shearer’s brand products include potato chips, tortilla chips, pretzels, cookies, crackers, pork rinds, puffs and curls, as well as whole-grain, rice crisps. They also produce contract and private label products for snack companies and retailers worldwide, notes Shearer’s website. With similar business practices and products, this is where Barrel O’ Fun comes into the picture.      “Our companies complement each other very well,” said KLN Family Brands Vice President Charlie Nelson. “They are also very similar to us in the way they treat their people which is very important to us as we move forward with them,” continued the VP.     KLN Family Brands and Barrel O’ Fun/Shearer’s will share office space at their current location with the same local management.      “Our ultimate goal is to keep things similar for our employees with regards to wages, benefits and profit sharing.  Shearer’s has a similar culture and commitment to family and community. We believe that will continue,” said Charlie Nelson. Similar in business sentiments, Shearer’s Snacks began as a small family business in Canton, Ohio, in 1974, when Jack and Rosemary Shearer bought a snack food distributorship, and their sons, Bob and Tom, joined the growing family business.  Expanding over the next four decades, much like Barrel O’ Fun, Shearer’s Snacks evolved to become an award-winning snack food manufacturer and distributor with facilities in five states, as well as Canada.
Barrel O’ Fun’s three strategically located manufacturing facilities, in Perham, Minn., Phoenix, Ariz., and Waterford, Pa., offer Shearer’s a more equidistant distribution network for their snack products across the U.S. “Freight costs are quite an expense with snacks because they are so light.” explained Kenny Nelson. “So our manufacturing sites fill a number of key regional distribution gaps for Shearer’s in the Midwest, the Southwest and additional capacity needs in the Northeast. “Adding our three locations to their five will allow for easier movement of product as manufacturing becomes equally distributed throughout the U.S.,” added Charlie Nelson. “Shearer’s Snacks, like Barrel O’ Fun, is a private label manufacturer and that will continue to be the emphasis,” stated Barrel O’ Fun General Manager, Kevin Keil.  “Our popcorns, kettle popcorns, pretzels and baked chips will help round out their snack offerings,” he continued. “All in all, the acquisition of Barrel O’ Fun is intended to help expand the companies. We want to keep growing in Perham,” said the KLN Family Brands CEO, Kenny Nelson. “Shearer’s knows we are a quality manufacturer, in a great community with great employees.   They know this is a strength,” he said.   On the grow for more than 50 years, KLN Family Brands considers the selling of Barrel O’Fun to be an important step for continued success.  “Moving forward, our goal for KLN is lots of growth and little change,” said Kenny Nelson.      Jackie Jenson/FOCUS   KLN Timeline     -1964, Tuffy’s Pet Foods opens     -1973, Barrel O’ Fun Snack Food opens     -1987, Kenny’s Candy opens     -1995, Tuffy’s starts producing dog treats     -1997, Barrel O’ Fun starts making Vic’s Popcorn     -2003, Tuffy’s launches NutriSource, a premium pet food line. Barrel O’Fun launches Rachel’s Kettle Chips      -2005, Barrel O’ Fun adds 100,000 square–foot production facility.     -2007, Tuffy’s adds super premium line of organic pet food called Natural Planet. Kenny’s Candy starts making Wiley Wallaby Australian Style Liquourice.      -2010, KLN Family Brands moves headquarters to new, environmentally friendly building. Barrel O’ Fun opens second facility in Phoenix, Ariz.     -2011, Nutheads Chocolate Factory opens. Starts producing its signature item, chocolate-covered potato chips.     -2014, Barrel O’ Fun opens third production facility in Waterford, PA. Tuffy’s celebrates 50 years.     -2015, Tuffy’s expands to a new, 180,000 foot, state-of-the-art production facility in Perham. Timing is everything they say, and according to KLN management, the timing was now right to sell Barrel O’ Fun. Started in 1973 by father- and-son duo Darrell (Tuffy) and Kenny Nelson, Barrel O’ Fun has been a staple of the Perham community for more than 40 years.Shearer’s Snacks, a manufacturer of salty snacks, cookies and crackers based in Northeast Ohio, is buying the local salty snack manufacturer: the official announcement of the purchase came Oct. 6 with pending approval of the sale set to wrap up officially in approximately 30 to 60 days.“It was the right partner at the right time. We have been approached by many companies throughout the years,” said     KLN Family Brands President and CEO Kenny Nelson. “But after 51 years in the manufacturing business, this was a good fit,” explained the CEO.  “Our family is excited as we will maintain partial ownership in the new company.” Shearer’s brand products include potato chips, tortilla chips, pretzels, cookies, crackers, pork rinds, puffs and curls, as well as whole-grain, rice crisps. They also produce contract and private label products for snack companies and retailers worldwide, notes Shearer’s website.With similar business practices and products, this is where Barrel O’ Fun comes into the picture.     “Our companies complement each other very well,” said KLN Family Brands Vice President Charlie Nelson. “They are also very similar to us in the way they treat their people which is very important to us as we move forward with them,” continued the VP.    KLN Family Brands and Barrel O’ Fun/Shearer’s will share office space at their current location with the same local management.     “Our ultimate goal is to keep things similar for our employees with regards to wages, benefits and profit sharing.  Shearer’s has a similar culture and commitment to family and community. We believe that will continue,” said Charlie Nelson.Similar in business sentiments, Shearer’s Snacks began as a small family business in Canton, Ohio, in 1974, when Jack and Rosemary Shearer bought a snack food distributorship, and their sons, Bob and Tom, joined the growing family business.  Expanding over the next four decades, much like Barrel O’ Fun, Shearer’s Snacks evolved to become an award-winning snack food manufacturer and distributor with facilities in five states, as well as Canada.
Barrel O’ Fun’s three strategically located manufacturing facilities, in Perham, Minn., Phoenix, Ariz., and Waterford, Pa., offer Shearer’s a more equidistant distribution network for their snack products across the U.S.“Freight costs are quite an expense with snacks because they are so light.” explained Kenny Nelson. “So our manufacturing sites fill a number of key regional distribution gaps for Shearer’s in the Midwest, the Southwest and additional capacity needs in the Northeast.“Adding our three locations to their five will allow for easier movement of product as manufacturing becomes equally distributed throughout the U.S.,” added Charlie Nelson.“Shearer’s Snacks, like Barrel O’ Fun, is a private label manufacturer and that will continue to be the emphasis,” stated Barrel O’ Fun General Manager, Kevin Keil.  “Our popcorns, kettle popcorns, pretzels and baked chips will help round out their snack offerings,” he continued.“All in all, the acquisition of Barrel O’ Fun is intended to help expand the companies. We want to keep growing in Perham,” said the KLN Family Brands CEO, Kenny Nelson.“Shearer’s knows we are a quality manufacturer, in a great community with great employees.   They know this is a strength,” he said.  On the grow for more than 50 years, KLN Family Brands considers the selling of Barrel O’Fun to be an important step for continued success.  “Moving forward, our goal for KLN is lots of growth and little change,” said Kenny Nelson.     Jackie Jenson/FOCUS KLN Timeline    -1964, Tuffy’s Pet Foods opens    -1973, Barrel O’ Fun Snack Food opens    -1987, Kenny’s Candy opens    -1995, Tuffy’s starts producing dog treats    -1997, Barrel O’ Fun starts making Vic’s Popcorn    -2003, Tuffy’s launches NutriSource, a premium pet food line. Barrel O’Fun launches Rachel’s Kettle Chips      -2005, Barrel O’ Fun adds 100,000 square–foot production facility.    -2007, Tuffy’s adds super premium line of organic pet food called Natural Planet. Kenny’s Candy starts making Wiley Wallaby Australian Style Liquourice.     -2010, KLN Family Brands moves headquarters to new, environmentally friendly building. Barrel O’ Fun opens second facility in Phoenix, Ariz.    -2011, Nutheads Chocolate Factory opens. Starts producing its signature item, chocolate-covered potato chips.    -2014, Barrel O’ Fun opens third production facility in Waterford, PA. Tuffy’s celebrates 50 years.    -2015, Tuffy’s expands to a new, 180,000 foot, state-of-the-art production facility in Perham. 

Related Topics: PERHAM
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