DETROIT LAKES — Schiller’s House owner Katie Schiller has had such success with her men's-only salon in Detroit Lakes that she is opening a second location in Perham.
“We are hoping to open in May, at 131 East Main Street,” she said. “It depends on when construction gets done.”
After almost 20 years of working out of Fargo salons, Schiller began offering her signature men's cuts, beard trims and waxes in Detroit Lakes in 2020. Her services proved to be so popular that she opened her own place in town, Schiller's House, in January 2021 .
Since then, her business has continued to see substantial growth.
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Her mission for Schiller's House is simple — to provide a salon where men of all ages feel at home and receive luxury service. The business has a reputation as a high-end, “dudes-only” venue that's unique to the area.
“We have a lot of clients who come from Perham, New York Mills and Wadena,” Schiller said of her Detroit Lakes location, at 1208 Rossman Avenue. “We are not able to expand at this location and thought it would be a good idea to do the same concept in another town.”
With an ever-expanding client list, Schiller added Emily Bjelland to her team in May. Bjelland started as a part-time stylist and was full-time by June. She had been working at an assisted living facility when she saw Schiller's employment ad.
“I went to school for this,” said Bjelland. “I always thought a men's-only barbershop would be perfect for me. Working with dudes is really cool, and honestly, this has been a dream come true.”
Another part-time stylist, Dani Leach, was brought on soon after Bjelland. When the Perham shop opens, another full-time stylist will be added to the team and Schiller and Bjelland will work from both locations.
The Detroit Lakes Schiller’s House has a masculine atmosphere, and the Perham shop will match that look. The look features dark-colored walls, rich wood and brick accents, and modern industrial-style decor. Hanging on the wall in the Detroit Lakes waiting area is a massive moose skull and horns — a piece that's on loan from an appreciative customer of Schiller's.
“A customer went to Alaska and, while hunting caribou, found this moose skull,” Schiller explained. “He is letting us show the moose mount, and we are hoping he will let us show a caribou in Perham.”
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Appointments must be made online at schillershouse.com .
“We open early in the morning and stay late,” Schiller said of herself and her stylists. “When we open in Perham, appointments will need to be made online for there, as well.”
The Perham Schiller’s House will be open Tuesday through Friday and will offer cuts, beard trims, waxes and more, same as in Detroit Lakes. There will also be packages available for men who want to get spiffed up for a special occasion.
“If people want to follow us on social media, they can have a play-by-play (of the Perham remodel) until our opening,” Schiller said. “Get ready to be handsome, Perham.”
Schiller's House has active accounts on Facebook and Instagram.
