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It's 'Plaid Friday' in Perham this year, not Black Friday: Shopping local in style

This year, many local Perham businesses will be participating in "Plaid Friday" on Nov. 25 instead of the traditional Black Friday.

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Plaid Friday will replace Black Friday in Perham. Plaid Friday emphasizes shopping at the local stores you love.
Perham Focus File Photo
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PERHAM — Black Friday is typically associated with busting through store doors early in the morning, waking up before the sun rises and scouring the internet for the best deals.

For a lot of local shoppers in places like Perham however, this doesn't fit the fun, local holiday spirit they tend to enjoy with their shopping. So, this year, many local Perham businesses will be participating in "Plaid Friday" on Friday, Nov. 25 instead, as discussed by the Perham Events Committee. There will be similar holiday discounts, but the heart at the center of the project is a little bit different.

"(Plaid Friday) is about focusing more on the experience of coming in and shopping at a local store versus going to a big buck store," said Michelle Shaw of the Perham business, Back Porch. "It's to urge people to shop locally and choose gifts more leisurely … It's more pleasurable than Black Friday, and it promotes local diversity with local communities and businesses."

Shaw came across the concept of Plaid Friday — which was started in Oakland, CA — completely by accident, and she thought the event would be a wonderful addition to the Perham community. While she knows that it's hard for local businesses to compete with big stores such as Amazon, she emphasized that small-town businesses help keep their communities alive and thriving. She always appreciates when people stop in and shop small.

"(Shopping local) just makes your community," Shaw said. "Shop where you live and work and play. Shop at the places you enjoy going to and shopping at. It just keeps those areas alive in the future. It's not a lot of fun to just sit behind a computer, and (shopping local) helps keep the small businesses alive."

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In order to promote Plaid Friday, many workers at local Perham businesses will be wearing plaid. Shaw hopes to see everyone get in the holiday spirit, get up and shop small.

Elizabeth (she/her), 23, graduated with a degree in Journalism and Communications from the University of Wisconsin–Stout in 2020. Elizabeth has always had a passion for telling stories about people and specializes in community features, which she uses for her Perham-centered content.
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