Mills school kicks off radio advertising campaign
Kevin Cederstrom firstname.lastname@example.org New York Mills Public Schools wants to market itself to families as a place for quality education and is taking that plan to the airwaves. The school has teamed up with Lakes 99.5 of Perham on an advertising campai...
New York Mills Public Schools wants to market itself to families as a place for quality education and is taking that plan to the airwaves.
The school has teamed up with Lakes 99.5 of Perham on an advertising campaign to highlight what the district has to offer. Radio ads are currently running four times a day, Monday through Saturday. The school district purchased the 192-ad package, which will run through the end of May, for $1,500.
Todd Cameron, NY Mills School Superintendent, said they will be running ads focusing on four different areas.
The current ad focuses on technology in the classroom. High school teachers Tammy Olson and Jason Boe talk about how they and other Mills teachers who recently completed a masters program in technology from Leslie University are utilizing new teaching tools in the classroom.
The next ad will focus on early education, all-day every day kindergarten, and the new elementary school playground. This ad will feature kindergarten teachers, as well as sound bytes of kindergarten students talking about the new playground, which will be installed this summer.
The third will focus on college in the high school, college credits earned in high school, graduates of the school. Cameron said the final ad will focus on the facilities and the school's close relationship with the community.
"The goal is certainly to market the school and attract new families, as well as retain the families we've got here," Cameron said. "It's about telling our story and getting that story out there."
Cameron feels by advertising and marketing this way they can really tell the positives of the school and focus on the benefits of things like all-day, everyday kindergarten to families in and around New York Mills.
Mills follows area districts like Perham and Frazee, which have already been running ads promoting their schools.
Cameron said it's important to get the word out that Mills has a lot to offer and this series of ads will be another tool for the district to highlight the good things happening here.